In this 90-minute workshop, we explored the essential foundations for launching an online yoga business – from clarifying your first offer to building a supportive structure for long-term growth. Together, we walked through how to choose an intro product, develop a simple business plan, create a welcoming yoga space, and begin marketing your services with clarity and confidence.

We shared personal stories and real-life examples of moving from in-person to online teaching, highlighting that building a virtual studio doesn’t require a huge audience or fancy tech... just a strong foundation and the willingness to start simple. We also talked about how platforms like OfferingTree can help streamline the process, especially when you're just getting started.

Get started with OfferingTree through my link and receive 50% your first three months.

The training covered:

• The importance of an introductory offer and how to choose one you're excited to teach
• A straightforward way to create your first business plan and map out your customer journey
• Essential tools and video equipment (including budget-friendly options)
• Setting up your yoga space for a professional look and feel
• Clarifying your niche and messaging to attract the right people
• Five ways to promote your offer, including organic and passive strategies
  

We also introduced a path for ongoing support with three coaching tiers:

• Ashes Creator Club – monthly content creation workshops and replay access
• Ashes Academy – the most popular group coaching membership for long-term business building
• Ashes Accelerator – a high-touch, 1:1 business mentorship experience by application
  

Next steps:

• Choose a starter offer to build around (hint: start with something people already ask you about)
• Draft a basic business plan and map out how you’ll guide people from your intro offer to your main services
• Pick one social platform to focus your marketing efforts
• Update your bios, email signatures, and “about” sections with clear links to your off
• Sign up for the program that best fits your current needs: Creator Club, Ashes Academy, or Ashes Accelerator
• Check your email for the workbook download and get started right away

ABOUT ASHLEY

Ashley Hagen is the founder of Ashes Yoga and a yoga teacher turned business coach who helps wellness entrepreneurs build sustainable online businesses – without tech overwhelm. With a background in design, marketing, and movement, she simplifies the process of creating digital offerings so you can share your work with the world (and make a living doing it). When she’s not coaching or hosting content creation workshops, you’ll find her at the gym, hanging with her kids, or sipping coffee in her favorite hoodie.